The eNotes Blog Shakespeare Lives! Making the Bard Relevant to Your MillennialStudents

Shakespeare Lives! Making the Bard Relevant to Your MillennialStudents In â€Å"Home-Thoughts, from Abroad,† Victorian poet Robert Browning declares wistfully, â€Å"Oh, to be in England / Now that April’s there  . . .† Well, it’s April again, and this month would be an especially great time to be in England since it’s the four-hundred-year anniversary of William Shakespeare’s death on April 23, 1616. It’s also the month to celebrate his birth. We don’t know exactly when Will was born in 1564, but he arrived one day in April, and the rest is literary history. Considering William Shakespeare’s contributions to world literature, it’s fitting that we should celebrate his birth and observe his passing, but interestingly enough, the writer, who has been dead for four hundred years, is still very much alive. He breathed his last in 1616, but he’s still with us. We read his poetry and watch his plays on stage and film. We quote passages from his work and use the expressions he coined. We make movies about his life and debate whether or not he actually wrote everything attributed to him. The idea that one man could produce such a brilliant, comprehensive, and compelling body of work is more than some critics can accept. How could anyone have been that good? they wonder. Here’s how: literary genius! That, and a complete and abiding understanding of human nature. Shakespeare lives because his work endures, especially his plays. Among them are some of the most remarkable examinations of the human psyche to be found in world literature. Also among them are some of the most entertaining celebrations of human silliness. People can be really ridiculous, he often points out. From being plagued with tragic character flaws to being defined by amusing human foibles, Shakespeare’s characters  reveal the human condition as it has always been and will always be. When students first encounter a play by Shakespeare, their initial reactions are pretty predictable: â€Å"How can we read this since it’s written in a foreign language?† and â€Å"Why should we try?† They throw down the gauntlet, and the challenge must be met! The first order of business is to make Shakespeare relevant to students  by pointing out that human nature doesn’t change. Ever. The feelings and conflicts explored in his plays are timeless and universal. Kids become more open to Shakespeare’s plays when they learn what he actually wrote about: love, death, violence, fear, friendship, betrayal, insecurity, greed, ambition, courage, desire, pride, revenge- and the ever-present conflict between parents and children. What could be more contemporary or more relevant to their lives than all that? Making students understand that their conflicts and feelings are not unique to them or to modern life is an important first step in introducing Shakes peare, and it’s arguably the most important reason for having them read his plays. Another way to make Shakespeare relevant to kids is to bring him out of the seventeenth century and introduce him in a context they understand: Will was a celebrity, a media star! The most popular playwright in London, he entertained commoners,  royalty, and everyone else in town. A Shakespeare play at the Globe was a hot ticket! If the Internet had existed in Shakespeare’s day, he would have been all over it, and who knows how many Twitter followers he would have had. Let students know why Shakespeare wrote his plays (for money) and for whom he wrote them (not English teachers). Let them get to know him as more than a guy with a pointy beard. Also, build an appreciation for Shakespeare as a playwright by pointing out what he had to work with in staging a production, or more precisely, what he didn’t have to work with- no lights, no sound system, and certainly no special effects. He had an essentially bare stage, and words. For kids who haven’t mastered Elizabethan English- and that would be all of them- a Shakespearean play does indeed seem to be written in a foreign language. It’s filled with archaic words and expressions and obscure allusions. The syntax is confusing, and on top of that, the play is written almost entirely in iambic pentameter. No wonder they’re put off by it at first. It is, however, written in English. Most of Shakespeare’s vocabulary consists of standard English words, and much can be done to help students manage the language they don’t understand. Most texts are annotated to explain the allusions and archaic expressions and to define especially challenging vocabulary words. All that is helpful, but the most effective way to make Shakespeare’s language seem less foreign and intimidating to students is to have them listen to the play while following the text, matching what they hear with what they read. An actor’s voice brings the words to life through dramatic interpretation, inflection, and tone. The more kids listen to Shakespeare, the more familiar his language becomes. They begin to catch the rhythm of it, and they soon recognize many of the expressions. After a while, they’re caught up in the drama or the comedy without having to understand every word. Taking students into Shakespeare’s world, and bringing him into theirs, is a challenge, but the rewards are more than worth the effort. His having remained with us for four hundred years surely attests to that. Shakespeare lives, and kids deserve to meet him. They’ll love him! To borrow from Othello (1604), it’s a foregone conclusion! This is a post from Staff Writer, Susan Hurn. Susan is a former high school English teacher and college instructor. She loves writing for and also enjoys good books, creative writing, and all things related to history.  Let us know if you’re interested in  contributing to the   blog.

Centeotl - The Aztec God (or Goddess) of Maize

Centeotl - The Aztec God (or Goddess) of Maize Centeotl (sometimes spelled Cinteotl or Tzinteotl and sometimes called Xochipilli or Flower Prince) was the main Aztec god of American corn, known as maize. Centeotls name (pronounced something like Zin-tay-AH-tul) means â€Å"Maize Cob Lord† or â€Å"the Dried Ear of the Maize God†. Other Aztec gods associated with this all-important crop included the goddess of sweet corn and tamales Xilonen (Tender Maize), the goddess of seed corn Chicomecotl (Seven Serpent), and Xipe Totec, the fierce god of fertility and agriculture. Centeotl represents the Aztec version of a more ancient, pan-Mesoamerican deity. Earlier Mesoamerican cultures, such as the Olmec and Maya, worshiped the maize god as one of the most important sources of life and reproduction. Several figurines found at Teotihuacn were representations of a maize goddess, with a coiffure resembling a tasseled ear of maize. In many Mesoamerican cultures, the idea of kingship was associated with the maize god. Origin of the Maize God Centeotl was the son of Tlazolteotl or Toci, the goddess of fertility and childbirth, and as Xochipilli he was the husband of Xochiquetzal, the first woman to give birth. Like many Aztec deities, the maize god had a dual aspect, both masculine and feminine. Many Nahua (Aztec language) sources report that the Maize god was born a goddess, and only in later times became a male god named Centeotl, with a feminine counterpart, the goddess Chicomecotl. Centeotl and Chicomecotl oversaw different stages in maize growth and maturation. Aztec mythology holds that the god Quetzalcoatl gave maize to humans. The myth reports that during the 5th Sun, Quetzalcoatl spotted a red ant carrying a maize kernel. He followed the ant and reached the place where maize grew, the â€Å"Mountain of Sustenance†, or Tonacatepetl (Ton-ah-cah-TEP-eh-tel) in Nahua. There Quetzalcoatl turned himself into a black ant and stole a kernel of corn to bring back to the humans to plant. According to a story collected by the Spanish colonial period Franciscan friar and scholar Bernardino de  Sahagà ºn, Centeotl made a journey into the underworld and returned with cotton, sweet potatoes, huauzontle (chenopodium), and the intoxicating drink made from agave called octli or pulque, all of which he gave to humans. For this resurrection story, Centeotl is sometimes associated with Venus, the morning star. According to Sahagun, there was a temple dedicated to Centeotl in the sacred precinct of Tenochtitln. Maize God Festivities The fourth month of the Aztec calendar is called Huei Tozoztli (The Big Sleep), and it was dedicated to the maize gods Centeotl and Chicomecotl. Different ceremonies dedicated to green maize and grass took place in this month, which began around April 30th. To honor the maize gods, people carried out self-sacrifices, performing blood-letting rituals, and sprinkling the blood throughout their houses. Young women adorned themselves with necklaces of corn seeds. Maize ears and seeds were brought back from the field, the former placed in front of the gods images, whereas the latter were stored for planting in the next season. The cult of Centeotl overlapped that of Tlaloc and embraced various deities of solar warmth, flowers, feasting, and pleasure. As the son of the earth goddess Toci, Centeotl was worshipped alongside Chicomecoati and Xilonen during the 11th month of Ochpaniztli, which begins September 27th on our calendar. During this month, a woman was sacrificed and her skin was used to make a mask for Centeotls priest. Maize God Images Centeotl is often represented in Aztec codices as a young man, with maize cobs and ears sprouting from his head, handling a scepter with green cob’s ears. In the Florentine Codex, Centeotl is illustrated as the god of harvest and crop production. As Xochipilli Centeotl, the god is sometimes represented as the monkey god Oà §omtli, the god of sports, dancing, amusements and good luck in games. A carved paddle-shaped palmate stone in the collections of the Detroit Institute of Arts (Cavallo 1949) may illustrate Centeotl receiving or attending a human sacrifice. The head of the deity resembles a monkey and he has a tail; the figure is standing on or floating above the chest of a prone figure. A large headdress accounting for over half of the length of the  stone  rises above Centeotls head and is made up of either maize plants or possibly agave. Edited and updated by K. Kris Hirst Sources Aridjis, Homero. Deidades Del Panteà ³n Mexica Del Maà ­z. Artes de Mà ©xico 79 (2006): 16–17. Print.Berdan, Frances F. Aztec Archaeology and Ethnohistory. New York: Cambridge University Press, 2014. Print.Carrasco, David. Central Mexican Religion. Archaeology of Ancient Mexico and Central America: An Encyclopedia. Eds. Evans, Susan Toby and David L. Webster. New York: Garland Publishing Inc., 2001. 102–08. Print.Cavallo, A. S. A Totonac Palmate Stone. Bulletin of the Detroit Institute of Arts 29.3 (1949): 56–58. Print.de Durand-Forest, Jacqueline, and Michel Graulich. On Paradise Lost in Central Mexico. Current Anthropology 25.1 (1984): 134–35. Print.Long, Richard C. E. 167. A Dated Statuette of Centeotl. Man 38 (1938): 143–43. Print.Là ³pez Luhan, Leonardo. Tenochtitln: Ceremonial Center. Archaeology of Ancient Mexico and Central America: An Encyclopedia. Eds. Evans, Susan Toby and David L. Webster. New York: Garland Publishing Inc., 2001. 712 –17. Print.Menà ©ndez, Élisabeth. Maà ¯s Et Divinites Du Maà ¯s Daprà ¨s Les Sources Anciennes. Journal de la Socià ©tà © des Amà ©ricanistes 64 (1977): 19–27. Print. Smith, Michael E. The Aztecs. 3rd ed. Oxford: Wiley-Blackwell, 2013. Print.Taube, Karl A. Aztec and Maya Myths. Austin: University of Texas Press, 1993.Taube, Karl. Teotihuacn: Religion and Deities. Archaeology of Ancient Mexico and Central America: An Encyclopedia. Eds. Evans, Susan Toby and David L. Webster. New York: Garland Publishing Inc., 2001. 731–34. Print.Von Tuerenhout, Dirk R. The Aztecs: New Perspectives. Santa Barbara: ABC-CLIO Inc., 2005. Print.

Quality Assurance Manager Research Paper Example | Topics and Well Written Essays - 1500 words

Quality Assurance Manager - Research Paper Example Quality Assurance Manager Unilever Company is a multinational company that deals in the production of different products ranging from beverages, food and cosmetics. Quality assurance is the assurance that the customer will continue to be supplied with high quality products and services. Vision â€Å"To be the foremost consumer product company in the global perspective specializing in care, food and dental.† Mission â€Å"Working to create better future by inspiring people to take small actions with the aim of making people look good, feel good and make them satisfied with the brands that are good for them while reducing the environmental impact.† My general responsibility as a quality assurance, manager would be to head the quality assurance department and ensure that all the quality standards for all products and services are met. In particular, I would be responsible for the monitoring of the production process and methods, safety, quality and risks that are associated with different products and services to ensure that there is prior planning to manage them. I would be responsible for the quality assurance of products beginning from the raw materials, intermediate products, final products as well as packaging materials and distributions to ensure that quality standards are adhered to at all levels in the supply chain. It would also be my duty to ensure that the quality management systems conform to the best practices, procedures and standards with regard to the maintaining and assuring quality. Relations between the company and the customers with respect to quality of products and services will be based in my department and hence I would be responsible for the assurance that the correct quality tools, procedures and methodologies are applied with regard to best practices to ensure that quality is delivered to the customers. Research and development with regard to the development of new products that meet customers’ expectations and requirements will be part of my department responsibilities. My department will therefore be responsible for the research, study, evaluations and the implementation of quality assurance practices with regard to the compliance to the company’s best practices. In the cases where the systems and process exhibit deviation and out of control in terms of quality, my department would be responsible for the initiation and the implementation of corrective measures to ensure that quality control is assured. Lastly I would also be responsible for ensure that quality does not only conform to the customer’s requirements and expectations but also to the state laws and regulatory authorities’ standards. Quality assurance and control in an organization is therefore a challenging position that requires accurate analysis and implementation of policies. Strategic planning would be very important in success in the duty as a quality assurance manager. In this regard, preventive measures would be my first priority . As observed by Chapman (1999), preventive actions are vital in the reduction of the unnecessary costs of quality. Cost of quality are the expenses incurred while ensuring that the products and services meet the required quality standards. Preventive measures are those measures that ensure that the quality of the raw materials at its production stage is controlled. This results into the

Should young children be shielded from fear-inducing events, like Essay

Should young children be shielded from fear-inducing events, like Halloween, or should they be allowed to have the human emotion - Essay Example However, despite the fact that quite a number of the children enjoy the Halloween images, a large number of the children development experts believe that the holiday psychologically damages most of the children. These experts favour the protection of the children from the intense effects of Halloween. Other experts argue that fear is a natural human emotion, and as such, it is harmful preventing children being afraid. It is wrong to shield children from fear-inducing events like Halloween, and thus, it is important to subject them to human emotions of fear. Such situations act as means of training children to have fear-management skills, and thus are very important. According to Pain and Susan (2), fear is an emotion induced by a perceived threat, which causes people, or animals to draw away from any fear-causing situation immediately they get that feeling. Fear is very important to children and other people due to a number of reasons. As children grow up, we expect them to become bo ld and brave adults. A brave person is one who can tackle any situation whenever it occurs to them. Therefore, a brave person does not run away from a challenging situation, but faces it with their right senses. This is the main reason why children should face both fear-inducing and scary situations such as the Halloween. Halloween, being one of the most controversial festivals in the history of Americans continuously receives positive and negative criticisms. One of the major reasons for its negative criticisms is the kind of images it draws in the minds of the young children. Halloween images of children dressed in scary costumes create anxiety and fear among the young children. This is the main reason why most of the people argue that children should not be part of the event. Further, experts point out that most of the children undergo traumatizing situations if they were to face such situations. On the other hand, their opponents argue that fear is a necessity to the growth and development of a human being. At an early age, the biggest source of fear for young children is Halloween. Therefore, they should take part in the event for experiencing the scary images of Halloween. These images make them brave people in future, making them confident enough to handle any challenging situation. Life is full of fear and anxiety, as it is characterized by incidences of high levels of uncertainty and anarchy. People cannot choose the kind of situations that they pass through in their course of life. Therefore, we have to be always vigilant enough to handle any situation whenever it happens. Situations that are likely to cause fear to adult people include the site of an accident, adventurous situations, very serious decisions that are very costly, new places and meeting new people. Emotions characterizing such situations are overwhelming to the people involved. While it is impossible to avoid such situations, we can prepare for them by having the ability to control our fear. Too much fear could escalate aq problem, especially in the event of the happening of an accident. A very emotional person, with little experience of emotional situations that require braveness can panic and cause an avoidable accident. The fact that such a person has no knowledge of facing such a situation, as well as what they should do in such circumstances lead to panic and loss of critical thinking. As such, they end up worsening a situation that if handles properly, is preventable. One of the reasons why people

Cyber City Reaction Essay Example for Free

Cyber City Reaction Essay The entire concept of â€Å"Cyber City,† an idealized high-concept mecca of lifelong integrated learning, is an interesting idea†¦on paper. Dennis Gooler and Charles Stegman, the authors of the paper conceptualizing the technology-driven education-centric civilization known as â€Å"Cyber City,† raise some very interesting and pertinent points. The idea of integrating technology into all facets of learning makes absolute sense, and it completely inarguable, especially in today’s day and age when technology is progressing so quickly and as a result the entire construction of the social strata is changing constantly with it. The only way for a person to continue learning (and even begin to remotely keep with up with the constantly progressing technology-driven cultural atmosphere) id by implementing technology into his/her everyday learning techniques. It is also perfectly reasonable that the process of learning be made ongoing throughout a person’s life, and in every facet of their social and working environments. (TECHNICALLY, this is already the case regardless—it is human nature to constantly be learning, mentally absorbing the things around them and internalizing everything in order to better inform future activities and decisions—ask any sociologist, and all would agree that the learning process never stops, it just looks different and comes from different sources. However, to assume that a school-like atmosphere is the only one in which a person can receive a valuable education is more than just naive; it is insulting. And no person could possibly deny without bias another human being’s right to learn, and have equal access to learning materials as all other people, giving everyone the same advantages and leveling the playing field. These are all excellent ideas. Not unlike the idea that all people should have equal shares in personal property and should be economically equal with no division in social status and thus no gaping discrepancy between the rich and poor. That idea is called socialism, communism in its more violent form, and though it sounds good on paper in practice they just can’t seem to get it to work right. What Gooler and Stegman have introduced here is the idea of Utopia; might as well call it Heaven. Though it may be fun to extrapolate endlessly on the â€Å"wouldn’t-it-be-great-if†s, this kind of (albeit altruistic) daydreaming does not in itself beget a plan of action. What the authors have effectively proven throughout this, their endless fantasizing of a perfect world, is that they have no real plan of action (the repeated refusal to outline a strategy as to how to raise the money for such a project and keep it afloat after the fact is a glaringly obvious testament as to just how unworkable this plan is). Their model seems to be based on the idea that if everyone got along and everyone pitched in and helped out and they all agreed to do this together then it would be great. But there is so much emphasis on learning, and every area within this Cyber City is in some way sanctioned for additional learning, that authors/imaginers of this plan fail to account for the need this city will have to continue brining in revenue, and a great deal of it (which won’t happen if the workplace is forced to open its doors and arms to being a place of learning for all who desire to do so), not to mention even approaching the question of who is going to foot the bill for all these high-tech gadgets to increase learning abilities which would be made accessible to one and all! Bottom line is: this is capitalism, not socialism, and it sounds like a great idea, really it does, but don’t come out with such a lengthy imagining of a perfect world without having some sort of workable plan of action to see it to fruition. And sorry, but you do need to address the money issue. You just can’t circle-speak your way around it. So thank you for the lovely imaginings of a world so much better than our own, a world in which money doesn’t matter and people aren’t expected to do anything all day every day except learn, and in a completely non-structured learning environment at that, but please try to bring a little more substance into it next time. Thanks for playing.

Resume :: essays research papers

OBJECTIVE:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Motivated, a proven performer in retail sales management and operations for multiple industries. Record-setting sales leader skilled in coaching best practices and maximizing profits. Fast-track career progression and history of repeated rewards. Committed to providing an atmosphere of exceptional employee morale and impeccable customer service. Dedicated to achieving sales targets while providing excellent customer service. EXPERIENCE:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  10/1999 - Present Footlocker Inc. Dearborn, MI   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Assistant Manager Manage day-to-day activities of sales floor with 1.9 million inventory and drive sales forward. Taking on responsibilities such as manager duties, open and closing procedures, dealing with prospective customers, sales, and handling merchandise. Also capable of scheduling for entire staff, meeting daily and monthly gains and goals, training other employees, hiring, supervising, dealing with an high quantity of inventory daily and also taking care of excessive paperwork daily. Selected contributions:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  *Store was ranked the #1 high volume store in entire league *Had contribulate in making the store a 1.9 million-dollar store for the entire year of 2004   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5/2003 - 9/2003 Kraft General Foods Battle Creek, MI Factory Worker Had the experience to work in a factory doing jobs such as cleaning and running machinery. (Summer help only) 5/2000 - 5/2003 Allstate Insurance Battle Creek, MI Secretary Dealing with Insurance and having responsilibilites such as taking payments, getting claims and quotes for insurance, answering phones, typing, filing, and greeting customers.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   EDUCATION:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  9/2001 - Present Wayne State University Detroit, MI   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pharmacy Major/Business Admin. Minor Focus on getting my Bachelor’s Degree in pharmacy. Later, go to graduate school and receive my Ph. D. Degree in pharmacy also. Also, working on getting my Associate’s Degree in Business Administration. 9/1997 - 6/2001 Battle Creek Central High School Battle Creek, MI A diploma received with general studies KEY SKILLS:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Merchandising, Service/Sales Incentive Programs, Strategic Planning, Record-Setting Retail Sales Growth, Fiscal Management, Loss Prevention Initiatives, Motivational Training, Supervision, Cost Control Strategies, and Customer service skills.

Marketing Strategy of Dabur Vatika Hair Oil

1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. Through our comprehensive range of products, we touch the lives of all consumers, in all age groups, across all social boundaries.And this legacy has helped us develop a bond of trust with our consumers. That guarantees you the best in all products carrying the Dabur name. 1. 1 Dabur India Ltd. – Corporate Profile- Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of US$1 Billion (over Rs 5,000 Crore) & Market Capitalisation of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities — Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, real for fruit juices and beverages and Fem for fairness bleaches and skin care products. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.The company has a wide distribution network, covering over 2. 8 million retail outlets with a high penetration in both urban and rural markets. Dabur's products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe . Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur's overseas revenue today accounts for over 30% of the total turnover. The 125-year-old company, promoted by the Burman family, had started operations in 1884 as an Ayurvedic medicines company.From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Overall, Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise. What sets Dabur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate governance & innovation. 1. 2. Dabur At-a-Glance | |Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Our story of | |success is based on ded ication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and | |stakeholders. The results of our policies and initiatives speak for themselves. |Leading consumer goods company in India with a turnover of   Rs. 5,283 Crore (FY12),2 major strategic business units (SBU) – Consumer | |Care Business and International Business Division (IBD),2 Subsidiary Group companies – Dabur International and NewU and several step | |down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care | |(Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. | |(USA). 7 ultra-modern manufacturing units spread around the globe Products marketed in over 60 countries. Wide and deep market | |penetration with  50 C agents, more than 5000 distributors and over | |1. 3 Million retail outlets all over India | |Consumer Care Business addresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal | |Care, Health Care, Home Care  . |1. 4 Master brands | |Dabur – Ayurvedic healthcare products | |Vatika – Premium hair care |Hajmola  Ã¢â‚¬â€œ Tasty digestives | |Real – Fruit juices & beverages | |Fem – Fairness bleaches & skin care products | |12 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Real, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola, | |Dabur Honey, Glucose, Fem and Odonil. Strategic positioning of Honey as food product, leading to market leadership (over 75%) in | |branded honey market. Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share.Vatika has been the | |fastest growing hair care brand in the Middle East. Hajmola tablets in command with 60% market share of digestive tablets category. | |About 2. 5 crore Hajmola tablets are consumed in India every day. Leader in herbal digestives with 90% market share . Consumer Health | |Division (CHD) offers a range of  classical Ayurvedic medicines  and Ayurvedic OTC products that deliver the age-old benefits of | |Ayurveda in modern ready-to-use formats Has more than 300 products sold through prescriptions as well as over the counter.Division | |also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of | |students. | | | | | |International Business Division (IBD) caters to the health and personal care needs of customers across different international | |markets, spanning Nepal, Bangladesh, the Middle East, North & West Africa, EU and the US  with its brands Dabur & Vatika   | |1. Core Values | |Vision- â€Å"Dedicated to the health and well being of every household† | |Principles-Ownership-This is our company. We accept personal responsibility, and accountability to meet business needs. | |Passion for winning-We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are determined to | |be the best at doing what matters most. |People Development-People are our most important asset. We add value through result driven training, and we encourage & reward | |excellence. | |Consumer Focus-We have superior understanding of consumer needs and develop products to fulfill them better. | |Team Work-We work together on the principle of mutual trust & transparency in a boundary-less organization. We are intellectually | |honest in advocating proposals, including recognizing risks. |Innovation-Continuous innovation in products & processes is the basis of our success. | |Integrity-We are committed to the achievement of business success with integrity. We are honest with consumers, with business partners| |and with each other. | 1. 1. 6 Strategic Intent-We intend to significantly accelerate profitable growth. To do this, we will: †¢ Focus on growing o ur core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology. Be the preferred company to meet the health and personal grooming needs of our target consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge of ayurveda and herbs with modern science. †¢ Provide our consumers with innovative products within easy reach. †¢ Build a platform to enable Dabur to become a global Ayurvedic leader. †¢ Be a professionally managed employer of choice, attracting, developing and retaining quality personnel. †¢ Be responsible citizens with a commitment to environmental protection. Provide superior returns, relative to our peer group, to our shareholders 7. Company History | | |[pic] | |   | |   | |   |    | |   | |   | |   | |   | |   | |   | |   | |   | | | |1884 | |   | |Birth of Dabur | | | |1896 | | | |Setting up a manufacturing plant | | | |Early 1900s | | | |Ayurvedic medicines | | | |1919 | | | |Establishment of research laboratories | | | |1920 | | | |Expands further | | | |1936 | | | |Dabur India (Dr. S. K. Burman) Pvt. Ltd. | | |1972 | | | |Shift to Delhi | | | |1979 | | | |Sahibabad factory / Dabur Research & Development Centre (DRDC) | | | |1986 | | | |Public Limited Company | | | |1992 | | | |Joint venture with Agrolimen of Spain | | | |1993 | | | |Cancer treatment | | | |1994 | | | |Public issues | | | |1995 | | | |Joint Ventures | | | |1996 | | |3 separate divisions | | | |1997 | | | |Foods Division / Project STARS | | | |1998 | | | |Professionals to manage the Company | | | |2000 | | | |Turnover of Rs. ,000 crores | | | |2003 | | | |Dabur demerges Pharma Business | | | |2005 | | | |Dabur acquires Balsara | | | |2005 | | | |Dabur announces Bonus after 12 years | | | |2006 | | | |Dabur crosses $2 Bin market Cap, adopts US GAAP | | | |2006 | | |Approves FCCB/GDR/ADR up to $200 million | | | |2007 | | | |Celebrating 10 years of Real | | | |2007 | | | |Foray into organised retail | | | |2007 | | | |Dabur Foods Merged With Dabur India | | | |2008   | | | |Acquires Fem Care Pharma | | | |2009   | | | |Dabur Red Toothpaste joins ‘Billion Rupee Brand' club | | | |2010   | | | |Dabur makes its first overseas acquisition | | | |2011   | | | |Dabur enters professional skin care market | | | |2011 | | |Dabur India acquires 30-Plus from Ajanta Pharma | | | |2012   | | | |Dabur crosses Billion-Dollar Turnover Mark | | | | | | | | | | | 1. 8 Founder and Leaders |Founding Thoughts â€Å"What is that life worth which cannot bring comfort to others† | |The doorstep ‘Daktar' The story of Dabur began with a small, but visionary endeavour by Dr. S. K. Burman, a physician tucked away in | |Bengal. His mission was to provide effective and affordable cure for ordinary people in far-flung villages. With m issionary zeal and | |fervour, Dr. Burman undertook the task of preparing natural cures for the killer diseases of those days, like cholera, malaria and | |plague.Soon the news of his medicines traveled, and he came to be known as the trusted ‘Daktar' or Doctor who came up with effective | |cures. And that is how his venture Dabur got its name – derived from the Devanagri rendition of Daktar Burman. Dr. Burman set up Dabur | |in 1884 to produce and dispense Ayurvedic medicines. Reaching out to a wide mass of people who had no access to proper treatment. Dr. | |S. K. Burman's commitment and ceaseless efforts resulted in the company growing from a fledgling medicine manufacturer in a small | |Calcutta house, to a household name that at once evokes trust and reliability. | |1. 9. Milestones- Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to learn and grow to a commanding status| |in the industry.The Company has come a long way in popularizing and making easily available a whole range of products based on the | |traditional science of Ayurveda. And Dabur has set very high standards in developing products and processes that meet stringent quality| |norms. As it grows even further, Dabur will continue to mark up on major milestones along the way, setting the road for others to | |follow†¦ Milestones To Success. | 1. 10. Company Details Dabur Group With a basket including personal care, health care and food products, Dabur India Limited has set up subsidiary Group Companies across the world that can manage its businesses more efficiently.Given the vast range of products, sourcing, production and marketing have been divested to the group companies that conduct their operations independently: [pic][pic][pic]  [pic] [pic][pic] Dabur Worldwide |[pic] | |Dabur's mission of popularizing a natural lifestyle transcends national boundaries. Today, there is growing global awareness on alternative | |medicine, nature-based and holistic lifestyles and an interest in herbal products. Dabur has been in the forefront of popularizing this | |alternative way of life, marketing its products in more than 60 countries all over the world.Over the years, Dabur's overseas business has | |successfully transformed from being a small operation into a multi-location business spreading through the Middle East, North Africa, West Africa| |and South Asia. | |Our Products Worldwide- We have spread ourselves wide and deep to be close to our overseas consumers. Our overseas product portfolio is | |tailor-made to suit the needs and aspirations of our growing consumer base in the international markets. Offices and representatives in Europe, | |UK, America and Africa . A special herbal health care and personal care range successfully selling in markets ranging from the Middle East, Far | |East, North Africa and Europe.Inroads into several European and American markets that have good potential due to resurgence of the | |back-to- nature movement. Export of Active Pharmaceutical Ingredients (APIs), manufactured under strict international quality benchmarks, to | |Europe, Latin America, Africa, and other Asian countries. Export of food and textile grade natural gums, extracted from traditional plant | |sources. Partnerships & Production- Strategic partnerships with leading multinational food and health care companies to introduce innovations in | |products and services. Six modern manufacturing facilities spread across South Asia, Middle East and Africa to optimise production by utilising | |local resources and the most modern technology available. | |1. 11.Manufacturing Facilities in India- | |[pic] | | | | | | | | | | | |1. 12 CEO OF DABUR- | |[pic] | | | |Mr.Sunil Duggal took over as the Chief Executive Officer of Dabur India Limited in June 2002, holding reins of the organization he joined in | |1995. Mr Duggal started his career as a management trainee in Wimco Limited in 1981 after getting his E ngineering Degree (Electrical & | |Electronics) from BITS, Pilani, and Business Management from IIM, Calcutta. His stint at Wimco continued till 1994, with a break in between when | |he joined Bennett Coleman & Co. Ltd for a short period. In 1994, he moved to Pepsi Foods as GM, | | | |Sales Operation.In 1995, he joined the Dabur family as General Manager (Sales & Marketing) of the Family Products Division with products like | |Dabur Amla, Lal Dant Manjan and Vatika in his portfolio. This Division spearheaded the spectacular growth recorded by Dabur in this period. | |Vatika was also launched during this period and is now the Company's second biggest brand. With his dynamic spirit and leadership abilities, he | |soon became Vice-President and SBU-Head of the Family Products Division. In July 2000 Mr. Duggal was appointed Director Sales and Marketing of | |Dabur India Limited. And in 2002, he became the CEO of the Company – a professional with valuable experience to steer the company ahead in its | |growth plans. | |Spanning a career of over 20 years, Mr.Sunil Duggal has travelled widely across India and handled diverse portfolios that have helped him | |understand the dynamics of FMCG businesses and market trends. He is well versed in the intricacies of India's regional diversities and consumer | |needs. Mr. Duggal lives in Delhi with his wife and one child. Whenever he gets a break from his official responsibilities, Mr. Duggal likes to | |spend time at home with his family and an occasional round of golf. | |1. 13. Corporate Governance- Good corporate governance and transparency in actions of the management is a key to a strong bond of trust with the | |Company’s stakeholders. Dabur understands the importance of good governance and has constantly avoided an arbitrary decision-making process.Our | |initiatives towards this end include: -Professionalization of the board | |Lean and active Board (reduced from 16 to 10 members) | |Less number of p romoters on the Board | |More professionals and independent Directors for better management | |Governed through Board committees for Audit, Remuneration, Shareholder Grievances, Compensation and NominationsMeets all Corporate Governance | |Code requirements of SEBI | |1. 14. Corporate Citizenship- When our Founder Dr. S. K. Burman first established Dabur, he had a vision that saw beyond the profit motive. In his| |words, â€Å"What is that life worth which cannot bring comfort to others? † This ideal of a humane and equitable society led to initiatives taken to | |give back some part of what Dabur has gained from the community.Our major initiatives in the Social sector include: Establishment of the | |Sustainable Development Society, or Sundesh, in 1993 – a non-profit organization to promote research and welfare activities in rural areas; | |Promoting health and hygiene amongst the underprivileged through the Chunni Lal Medical Trust; and Organizing the Plant for Life programme for | |schoolchildren – to create environmental awareness amongst young minds. Our commitment to Environment- Ancient wisdom of conservation- From times| |immemorial, Indian sages and men of wisdom have understood and appreciated the value of nature and its conservation. Our ancestors recognized | |that if we grabbed from nature beyond what was healthy, it would lead to all round degradation, and even the extinction of humanity. That is why | |nature was sanctified and worshipped in the form of gods and goddesses. | | | | | | | | | | | | | | | | | | |1. 15 Dabur upholds the tradition | |Today, we at Dabur also value nature's bounty. Without the fruits of nature, the vision of Dabur would never have been fulfilled. And that is the| |reason for our unfailing commitment to ecological conservation and regeneration.We would like to follow the principles of our ancient texts, | |which say: â€Å"Dehi me dadami te† – â€Å"you give me, and I give yo u†. | | | | | | | |1. 16 Back to Nature | | | |Rare herbs and medicinal plants are our most valuable resource, from which all our products are derived.Due to overexploitation of these | |resources and unsustainable practices, these plants and herbs are fast reaching the point of extinction. In view of this critical situation, | |Dabur has initiated some significant programmes for ecological regeneration and protection of endangered plant species. | | | | | | | |1. 17 Plants for Life | | | |We have set up the â€Å"Plants for Life† project in the mountainous regions of the Himalayas.Under the project, a high-tech greenhouse facility has | |been set up for developing saplings of rare and endangered medicinal plants. Fully computer-controlled and monitored, this greenhouse maintains | |the highly critical environmental parameters required for their survival. We are also developing quality saplings of more than 20 herbs, 8 of | |them endangered, through micro propag ation. In addition, satellite nurseries spread across mountain villages and contract cultivation of | |medicinal herbs helps in maintaining the ecological balance. These measures have also helped provide local cultivators the scientific knowledge | |for harvesting herbs and a steady source of income.So that they are not forced to exploit the environment to earn a livelihood. | | | | | | | |1. 18 Living a Green Heritage | | | |These are significant steps that can contribute to a better world for coming generations. To whom we would like to bequeath a world not bereft of| |nature. But full of flowering and fruit bearing trees, animals, birds and humans living in good health and complete harmony. |IT Initiatives | |At Dabur India Limited, knowledge and technology are key resources which have helped the Company achieve higher levels of excellence and | |efficiency. Towards this overall goal of technology-driven performance, Dabur is utilizing Information Technology in a big way. Thi s will help in| |integrating a vast distribution system spread all over India and across the world. It will also cut down costs and increase profitability. | |Our major IT Initiatives-Migration from Baan and Mfg ERP Systems to centralized SAP ERP system from 1st April 2006 for all business units. | |Implementation of a country wide new WAN Infrastructure for running centralized ERP system. Setting up of new Data Centre at KCO Head Office. |Extension of Reach System to distributors for capturing Secondary Sales Data. Roll out of IT services to new plants and CFAs. | |Future Challenges-Forward Integration of SAP with Distributors and Stockists. Backward Integration of SAP with Suppliers. Implementation of new | |POS system at Stockist point and integration with SAP-ERP. Implementation of SAP HR and payroll. SAP Roll-out to DNPL and other new businesses. | | | | | |1. 20 Sustainability Report- | |At Dabur, environment and nature is the lifeline of our business.With a portfolio of Ay urveda and nature-based products, conservation of nature | |& natural resources is deep rooted in our organizational DNA, and in every aspect of our ever-growing business. We, at Dabur, have not merely | |incorporated the concept of sustainability into the core of our business but have, in fact, expanded it to encompass our aspirations and | |responsibilities to the society and to the environment. It is this concept that inspires us to optimize our business performance to tackle the | |new and growing challenges of environment and technology. It is a concept on which we aspire to build an organization that will continue to | |increase value for all our stakeholders for generations to come, hrough intensive focus on Conservation of Energy and Technology Absorption, | |along with Health, Safety and Environment Protection. | |1. 21. Conservation of Energy- | |Dabur has been undertaking a host of energy conservation measures. Successful implementation of various energy conservation pro jects have | |resulted in a 13. 8% reduction in the Company’s energy bill in the 2008-09 fiscal alone. What was noteworthy was the fact that this reduction has | |come despite an 8-9% volume increase in manufacturing, and an average 11. 7% increase in cost of key input fuels .The host of measures – key among| |them being use of bio-fuels in boilers, generation of biogas and installation of energy efficient equipment – helped lower the cost of | |production, besides reduce effluent and improve hygiene conditions & productivity. | |[pic] | |1. 22. Technology Absorption | |Dabur has also made continuous efforts towards technology absorption and innovation, which have contributed towards preserving natural resources. | |These efforts include: Minimum use of water in process by pre-concentration of herbal extract and reduction in concentration time.Uniform | |heating in VTDs by hot water as against steam earlier, resulting in 30% reduction in bulk wastage by using n on-stick coating and formulation | |change. Improvement in water treatment plant through introduction of RO (Reverse Osmosis) system for DM water, reutilization of waste water from | |pump seal cooling and RO reject waste-water management. Introduction of water efficient CIP system with recycling of water in fruit juice | |manufacturing. Development of in-house technology to convert fruit waste into organic manure by using the culture Lactobacilus burchi. The | |Company has achieved a host of significant benefits in terms of product improvement, cost reduction, product development, import substitution, | |cleaner environment and waste disposal, amongst others. | | |1. 23. Health Safety & Environmental Review | |Renewing the commitment to Health Safety and Environment, Dabur has formulated a policy focusing on People, Technology and Facilities. A | |dedicated â€Å"Safety Management Team† has also been put in place to work towards the prevention of untoward incidents at the c orporate and unit | |level, besides educate & motivate employees on various aspects of Health, Safety and Environment. The Company is also continuously monitoring its| |waste in adherence with the pollution control norms.In pursuance of its commitment towards the society, efforts have also been initiated to | |conserve and maintain the ground water level. The efforts include implementation of rainwater harvesting, which has delivered encouraging results| |and has put the company on the path to becoming a Water-Positive Corporation. Dabur also initiated a Carbon Foot Print Study at the unit level | |with an aim to become a carbon positive Company in years to come. At Dabur, we are committed to sustainable development throughout our diverse | |operations. And, we will strive to translate the good intentions into concrete and lasting results, contributing to the ultimate good of the | |society. | | | | | | | | | | | | |   | 1. 24. PRODUCT LINE Foods: †¢ Real †¢ Real A ctiv †¢ Hommade †¢ Lemoneez †¢ Capsico Health Care: ? Baby Care †¢ Dabur Lal Tail †¢ Dabur Baby Olive Oil †¢ Dabur Janma Ghunti ? Health Supplements †¢ Dabur Chyawanprash †¢ Dabur Glucose D ? Digestives †¢ Hajmola Yumstick †¢ Hajmola Mast Masala †¢ Anardana †¢ Hajmola Hajmola Candy Fun2 †¢ Hajmola Candy †¢ Pudin Hara (Liquid and Pearls) †¢ Pudin Hara G †¢ Dabur Hingoli ? Natural Cures †¢ Shilajit Gold †¢ Nature Care †¢ Sat Isabgol †¢ Shilajit †¢ Ring Ring †¢ Itch Care †¢ Backaid †¢ Shankha Pushpi †¢ Dabur Balm †¢ Sarbyna Strong Personal Care: ? Hair Care Oil †¢ Amla Hair Oil †¢ Amla Lite Hair Oil †¢ Vatika Hair Oil †¢ Anmol Sarson Amla ? Hair Care Shampoo †¢ Anmol Silky Black Shampoo †¢ Vatika Henna Conditioning Shampoo †¢ Vatika AntiDandruff Shampoo †¢ Anmol Natural Shine Shampoo Oral Care: †¢ Dabur Red Gel â € ¢ Dabur Red Toothpaste †¢ Babool Toothpaste †¢ Dabur Lal Dant Manjan †¢ Dabur Binaca Toothbrush Skin Care †¢ Gulabari Vatika Fairness Face Pack Ayurvedic Specialties †¢ Ayurveda †¢ Ayurveda Vikas 1. 25 Rural and urban potential Rural-urban profile OVERVIEW OF FMCG SECTOR IN INDIA- The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13. 1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 14. billion in 2008 to US$ 33. 4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer ‘upgrading' in the matured product categories. With 200 million people expected to shift to processed and packaged food by 2010, India needs around US$ 28 billion of investment in the food-processing industry.India is one of the largest emerging markets, with a population of over one billion. India is middle class base of 300 million. Around 70 per cent of the total households in India (188 million) reside in the rural areas. The total number of rural households is expected to rise from 145 million in 2007 one of the largest economies in the world in terms of purchasing power and has a strong -08 to 153 million in 2009-10. This presents the largest potential market in the world. The annual size of the rural FMCG ma rket was estimated at around US$ 14. 5 billion in 2007-08. With growing incomes at both the rural and the urban level, the market potential is expected to expand further. |Urban |Rural | |Population 2007-08 (mn household) |53 |145 | |Population 2009-10 (mn household) |69 |153 | |% Distribution (2007-08) |28 |72 | |Market (Towns/Villages) |3,768 |627,000 | |Universe of Outlets (mn) |1 |3. 3 | Source: Statistical Outline of India (2008-09), NCAERAn average Indian spends around 40 per cent of his income on grocery and 8 per cent on personal care products. The large share of fast moving consumer goods (FMCG) in total individual spending along with the large population base is another factor that makes India one of the largest FMCG markets. [pic] 1. 26 Product Profile- Overview of VATIKA The Vatika brand was launched in 1995 with Vatika Hair Oil as its first product. In the very first year of its launch it crossed Rs. 100 million in turnover. Over the years, Vatika has come to be amo ngst the company’s highest selling brands. It was joined in 1997 by Vatika Henna Cream Conditioning Shampoo and later, in 2000, by Vatika Anti-Dandruff Shampoo.In 2003, brand sales crossed Rs. 1,000 million. From the company’s perspective, Vatika is expected to continue to drive its growth in the years to come. With its innovative offerings, the brand aims to become a frontrunner in the market for hair care and skin care products. Vatika is a comparatively young brand but is already acknowledged for the qualitatively influential and pioneering role that it has played in the evolution of the categories it has had a presence in. Currently, the total annual sales of Vatika products are over Rs. 1,000 million. Of this, Vatika Hair Oil enjoys a 6. 4% market share in the coconut hair oil category (Source: ACNielsen ORG-MARG, 2007).Vatika has not just been successful in garnering a premium image but, today, stands as the preferred and trusted brand of 11. 1 million users (Sou rce: IRS Household Data). STP Analysis of Vatika hair oil Segmentation vatika Hair Oil was launched at an almost 100% premium to the market leader. This meant that the segment of the market that dabur wanted to cater to was the premium segment which valued nourishment of the hair above the price and it tried to attend to that segment which was not price sensitive. Targeting This was in line with its proposition and overall brand strategy of a premium up-market product targeted for individual needs as opposed to the collectivist culture of the category. It targeted the high-income urban category of hair oil users.Since the product was expensive it could mainly cater to the urban market as opposed to the rural market where consumers are highly price sensitive. Being positioned as having amla, henna and lemon extracts, the product was targeted towards the young, contemporary, educated, multi-faceted, achievement-driven and confident women who were positioned as the Vatika Woman. Positi oning ‘Total hair Care’ brand: The product innovation was fed by the vital consumer insight that many women in contemporary India are worried about hair problems caused by urban pollution, frequent change of diet due to geographical mobility and other factors. Beset by modern-day hair problems, they are far more inclined to rely on homegrown remedies.By offering hair oil that combined the benefits of natural products in a single pack, Vatika created a niche for itself as the ‘total hair care’ brand. â€Å"Natural† offering: Vatika is a brand that espouses traditional wisdom about health in a modern format. It believes that nature has perennial answers to day-to-day health issues, particularly when it comes to hair care and skin care. In a world where modern living causes untold stress the Vatika brand holds out the promise of providing natural ingredients that rejuvenate and safeguard the human body in an extraordinary way. This concept is put to wor k through contemporary, modern products, offered by Vatika.The Vatika woman: The Vatika woman is young, contemporary, educated, multi-faceted, achievement-driven and confident. It is in the Vatika brand that she sees a true reflection of her own personal ideals. Through creation of the concept of Vatika woman, it has tried to carve out a new positioning in the minds of the new age woman. MARKETING MIX OF VATIKA HAIR OIL Vatika Hair Oil has made a huge impact with its innovative product offering, pricing strategy, easy availability and promotion campaigns. In the marketing mix of Dabur, we shall be discussing the 4 Ps of marketing mix with respect to Vatika Hair Oil. The mix shall be analyzed as followed: †¢ Product †¢ Price †¢ Place †¢ Promotion Product |Price |Promotion |Place | |Product Variety |List Price |Advertising & Promotion |Channels | |Quality |Discount |Public Relations |Location | |Design |Financing Schemes |Sponsorships |Inventory | |Features |Credit Terms |Internet Marketing | | |Brand Names | | | | |Services | | | | 1. 27.PRODUCT: Brand Name: Vatika in Hindi means ‘garden’. The brand attempts to live up to the promises – beauty and nature – that are associated with its very name. Starting with these associations Vatika has assiduously built a brand that delivers on all these values through its various product offerings, the mother brand being Vatika Hair Oil. Innovative product offering: Vatika Hair Oil is coconut hair oil with special ingredients adding value to the product. While coconut oil has been regularly used by Indian women as a basic hair nutrient, a combination of herbs and natural products such as henna, amla and lemon have been used for special hair needs.Coconut hair oil provides nourishment to the hair, while henna along with other herbs coat the hair and protect it from oxidation, thereby maintaining its natural colour. Amla strengthens hair roots and helps maintain their natural hea lth and thickness. Lemon with its astringent action controls sebum flow and helps in prevention of dandruff. Apart from henna, amla and lemon, it also contains other natural ingredients like brahmi, neem, bahera, kapurkachari, harar, and ugdha and sugandhit dravyas. Packaging: The qualities of Vatika products, ascribed to the brand by hundreds of thousands of satisfied consumers, have been further underlined by its attractive packaging.In a category dominated by blue packs as analogous of pure coconut oils, Vatika broke the norm with its white and green bottle with a mushroom cap. The green-and-white colors, used in its packaging, reflect the brands’ natural ancestry and give it a premium look. These also help Vatika stand out in the cluttered environment of Indian retail. Available in: Bottles 75 ml, 150 ml, 300 ml Flip cans 150 ml, 300 ml Flip cans were introduced for the winter season. Quality: Vatika products contain natural ingredients that have been blended together thr ough scientific processes at Dabur’s in-house research laboratories. Dabur Research Foundation has more than 100 scientists working together to make superior quality products that match international standards. PRICE/QUALITY MATRIX Price> |High |Middle |Low | |Quality | | | | |v | | | | |High |Luxury Segment |Ideal For Penetration |Premiere Offering | | |VATIKA | | | |Middle |Overpriced |Average |Real Bargain | |Low |Make The Sale and Run |Unhappy Customers |Cheap Goods | PLACE Vatika products including Vatika Hair Oil are sold in 38 countries through more than 15 lakh retail outlets and 5,000 distributors who service the entire country through a wide marketing network. [pic] Dabur’s distribution network extends beyond India in the following countries as well: Distribution Network †¢ Central, North & South America †¢ Australia †¢ Asia †¢ Middle East †¢ North & South Africa †¢ East & West Europe 1. 28 Promotion Vatika – the key focus brand of the company – has always been well supported.The company realized early that, from the perspective of brand building, it was vital to invest in this brand. Vatika Hair Oil’s first promotion: It focused on the key benefit – beautiful hair without hair problems – that came about as a result of the extra nourishment through the value addition of henna, alma and lemon-derived additives. Creating conceptual awareness: In the initial phase of the communication, the marketing objective was to create conceptual awareness about the new product – the goodness of coconut oil enriched with natural herbs. Vatika was firmly established as the leader in the new category of value-added hair oils and its promotion campaign was so successful that the product segment itself came to be identified with Vatika.In 1997, the company created a new promotion campaign, which reinforced the obvious fact that most coconut oil brands were, not equipped to combat the e ffects of pollution, hard water and chemicals – the major causes of hair ailments and hair deterioration. STP Analysis of DABUR CHYAWANPRASH Segmentation Dabur Chyawanprash is the market leader in the Chyawanprash segment. It comes under the category of health supplements. The segments that it considers are growing kids, competitive youth, ever-busy housewives and the aged. For the growing kids: In today's competitive environment, the children are under high pressure to excel. For the competitive youth: Modern life keeps the youth busy and demands them to be active and efficient.For ever-busy housewives: The ‘homemaker' needs to be fit in order to shoulder all responsibilities. For the aged: Old age weakens a person physically and mentally. After segmenting the population into these categories it aims to keep them fit and healthy. TARGETING Traditionally, chyawanprash was supposed to be a health supplement for the aged and kids. Dabur Chyawanprash (DCP) is now targeting adults, housewives, youth and kids. This it is trying to achieve through its promotion activities by making Amitabh Bacchan and Vivek Oberoi do the endorsement act. Amitabh has been projected as a user of Chyawanprash attempting to establish the relevance of DCP amongst the adults in today’s demanding lifestyle.Vivek, who represents an urban ambitious non-user with a mindset that Chyawanprash is not for him, meets his moment of truth when outperformed by a young Chyawanprash user, thus reaching out to kids. His final conversion from a non-user to a Chyawanprash user connects with the Youth. These two ads complement each other and connect very well with the targeted consumers. POSITIONING â€Å"Andar se strong†: Dabur chyawanprash has the tag line â€Å"Andar se strong† By using a natural language instead of scientific language it is able to connect with the consumers and is able to achieve a better positioning in the minds of the Indian health conscious consume r. A category like Chyawanprash for instance needs to understand that in employing the category language it loses any chance of expressing its own benefit distinctively.Holistic Health benefit of Ayurveda: Dabur Chyawanprash helps in stimulating immune system, relieving stress, improving stamina, fighting aging through anti-oxidant property, improving lung function, fighting respiratory infections & building resistance to disease. The brand conveys this health conscious holistic view of the product. Brand Trust: Over 100 years of Dabur’s experience in Ayurveda ensures selection, processing and quality control of right herbs along with scientific and clinical studies – makes DCP a trustworthy offering for consumers. Consumers view DCP as a product by a trusted brand and therefore do not need to think twice before making a purchasing decision. 1. 29 MARKETING MIX FOR DABUR VATIKA HAIR OIL AND DABUR CHYAWANPRASH [pic] | | | | | | | | 1. 30. MARKETING MIX OF DABUR CHY AWANPRASH Dabur Chyawanprash is the market leader in the chyawanprash segment and has achieved this with its innovative product offering, pricing strategy, easy availability and promotion campaigns. In the marketing mix of Dabur, we shall be discussing the 4 Ps of marketing mix with respect to Dabur Chyawanprash. The mix shall be analyzed as followed: †¢ Product †¢ Price †¢ Place †¢ Promotion Product |Price |Promotion |Place | |Product Variety |List Price |Advertising & Promotion |Channels | |Quality |Discount |Public Relations |Location | |Design |Financing Schemes |Sponsorships |Inventory | |Features |Credit Terms |Internet Marketing | | |Brand Names | | | | |Services | | | | Product Dabur Chyawanprash is the leader in the Chyawanprash category and enjoys a market share of 61 per cent.In 50s Dabur pioneered the concept of branded Chyawanprash and since has invested heavily in product development, clinical studies and consumer awareness. The product is essential ly a health supplement. Known as the â€Å"elixir of life†, Chyawanprash has (clinically) proven benefits in maintaining smooth body functioning. The principal ingredient Amla (Indian Gooseberry) acts as an anti-oxidant and immune-stimulant. Dabur Chyawanprash helps in stimulating immune system, relieving stress, improving stamina, fighting aging through anti-oxidant property, improving lung function, fighting respiratory infections & building resistance to disease. It is these properties that make Dabur Chyawanprash a preferred choice for its users.Ingredients of Dabur Chyawanprash †¢ Vishwast Amla, Ashwagandha, Hareetaki, Dashmul, Ghrit and several other herbs and herbal extracts. †¢ Special Vishwast fortified with additional health beneficial herbs like   Keshar, Akarkara etc. Available in: Dabur Chyawanprash is available in three sizes to cater to the needs of different types of people. 1. One kilogram pack 2. 500 gram pack 3. 250 gram pack PRICE The pricing o f Dabur chyawanprash is very competitive. Dabur chyawanprash uses second-degree price discrimination i. e. more the quantity, lower the price. 1kg Rs. 175. 00 500gms Rs. 100. 00 250gms Rs. 55. 00 PRICE/QUALITY MATRIX Price> |High |Middle |Low | |Quality | | | | |v | | | | |High |Luxury Segment |Ideal For Penetration |Premiere Offering | | | |DABUR CHYAWANPRASH | | |Middle |Overpriced |Average |Real Bargain | |Low |Make The Sale and Run |Unhappy Customers |Cheap Goods |PLACE- Dabur has a very wide distribution of its products through 1. 6 million retail outlets and 50 C & F agents all over India who distribute products to the retailers. A distribution of C & F agents and manufacturing locations is given below. Dabur’s distribution network extends beyond India in the following countries as well: 1. 31. COMPETITOR ANALYSIS OF VATIKA The key competitor’s of Dabur in the Hair Oil segment are Keo Karpin, Emami, Bajaj, Marico, HLL, which together with Dabur have about 64% of India's domestic market. Dabur is one of India's largest players in the hair oil segment and the fourth largest producer of FMCG. It was established in 1884, and had grown o a business level in 2003 of about 650 million dollars per year. Dabur Hair Oils have a market share of 19%. We have tried to analyse the competition for Dabur in the Hair Care segment as follows:[pic] Keo Karpin, a fifty-year old brand, is a pioneer in the light hair oil category. The pleasantly perfumed hair oil has its main market in the Hindi belt and also has significant presence in eastern and western India. Its share is 6% of the total hair oil market. Emami has existence in hair oil market through Himani Navratan oil and Himani Oil. Emami has taken Madhuri Dixit as brand ambassador for emami oil and Amitabh Bachchan for Himami Navratan Oil. Overall it has a share of 4% in hair oil market.Bajaj has two flagship oil brands – Bajaj Brahmi Amla and Bajaj Almond Drops — currently have a value sha re of 19 per cent and 12 per cent in their respective oil categories as per ORG-Marg. Besides, the company has also decided to enhance its retail presence by nearly 20 per cent from the existing 5 lakh retail outlets in an attempt to reach the rural parts. Overall it has a market share of 4% in hair oil market. Marico’s Parachute is premium edible grade oil, a market leader in its category. Synonymous with pure coconut oil in the market, Parachute is positioned on the platform of purity. In fact over time it has become the gold standard for purity. Parachute's primary targets have been women of all age. The brand has a huge loyalty, not only in the urban sections of India but also in the rural sector.It has a market share of 28%. HLL has two products, Clinic plus Hair Oil and All Clear Clinic Hair Oil. Overall it has a 3% share in hair oil market. COMPETITOR ANALYSIS OF CHYAWANPRASH The key competitor’s of Dabur in the Chyawanprash segment are Baidyanath, Zandu and Him ani, which together with Dabur have about 85% of India's domestic market. Dabur is India's largest Ayurvedic medicine supplier and the fourth largest producer of FMCG. It was established in 1884, and had grown to a business level in 2003 of about 650 million dollars per year, though only a fraction of that is involved with Ayurvedic medicine. Dabur Chyawanprash (herbal honey) has a market share of 61%.We have tried to analyse the competition for Dabur in the Chyawanprash segment as follows: [pic] Sri Baidyanath Ayurvedic Bhawan Ltd. (Baidyanath for short) was founded in 1917 in Calcutta, and specializes in Ayurvedic medicines, though it has recently expanded into the FMCG sector w

NATIONAL DEVELOPMENT AND YOUTH Essay

There is a strong view that most of the social problems are the direct result of the neglect of education and youth development for the past decades.  Be it unemployment, teenage pregnancies, increasing drug-use or dealing, crime, indiscipline, corruption, greed and selfishness, young people today have a greater responsibility to address these problems, and by effectively doing this, they must be well empowered to overcome howling challenges. see more:the role of youth in national development If the aspirations and expectations of young people are not integrated in our national planning efforts, we are essentially ignoring the future of the nation. This is why a viable and efficient educational system is vital for any country. But our youth, like the youth of every forward-looking nation, need more than good educational system; they need recreational programmes and social institutions that will inculcate in them national and cultural values and attitudes which will enable them overcome their national development challenges and become good, productive, and patriotic citizens. The creation of vibrant youth empowerment and skills development centres that would provide avenues for the youth to involve themselves in nation building activities is essentially vital. These will help to provide youth with leadership skills, team-spirit and develop healthy habits and attitudes which will foster virtues like honesty, diligence, fraternity, fair-play, and patriotism. With the presence of these attitudes in our young people, ownership, respect and interest in the development of the country will be instilled in all. Inoculating the youth with traditional and national values has been the concern of every progressive society everywhere. Our fore fathers had a way of doing theirs effectively through various rites and groups and they have succeeded.  There is something to be said for promoting youth volunteerism. There are always obviously some disturbing aspects in trying to bring about youth development, but the basic idea of having a national youth organization to  inculcate national and cultural values into youth and inundate them with patriotism is a good idea. Just imagine now having a national youth organization or even 3 to 5 different organizations all teaching our young people the shared values, beginning with sense of nationhood, that we should all see ourselves as one people with a common destiny; that kindness and team-work will serve us better than greed and selfishness; that our nation desires productive and enterprising citizens and not drug-peddlers and loathers; that honest service and helping people in need is nobler than riches from robbery and corruption; that volunteerism helps the nation more than people instigating violence and destruction of public property; that humility is preferable to arrogance; that national service matters to the welfare of our people; that crime hurts and whatever is good for the nation is good for all of us as individuals. The youth by nature have lots of energy and expectations, and unless we guide them and channel it into productive and enterprising activities, they could be easily influenced into destructive and unproductive ventures. A lot of youth are into drugs and crime not because they are intrinsically bad, but because they are bored and have nothing productive to engage themselves. The devil, they say, finds work for the idle hands. Fundamentally, let me appeal to parents and authorities not to always see young people as detrator to national development but instead partners in the development process of a country. When they are well empowered and counselled, it would be very surprising to see what they can contribute to national development. http://observer.gm/africa/gambia/article/youth-and-national-development-challenges-2 India is a big country with a large population. It is estimated that India’s present population is about 65 crores. Those between the age of 15 to 35 form more than 50 percent ‘of the total population. For our purposes we count them all as the youth. These comprise students, employees,  workers, farmers and persons from various professions including the unemployed—educated or otherwise. These young people con ­stitute a large force. They are energetic, enthusiastic and full of zeal. Unfortunately a large number of them are without any direction. It is dangerous to allow them to remain idle, as it would increase their frustation. A large number of them are capable, devoted, dedicated idealists and are fond of work. Their frustation is a result of their being without any worth ­while job. It is a great national wastage if these energetic hands and brains are not provided with some srot of work to meet the needs of the nation. No country can permit sueh wastage . What is needed is that they should be taken into confidence and given a direction—some constructive work. This massive manpower can do wonders provided its enthu ­siasm is harnessed for development work. Indian youth have . never lagged behind when called upon to meet a challenge. It is for the national leaders to play their part by mobilising their abilities and providing them with a direction. Let there be no doubt about their strength, power and capability. Their counterparts have changed the govern ­ments in their own countries. It was the youth of Indonesia who overthrew President Soekarno. The massive youth movement in Czechoslovakia succeeded againt the military invasion on their country. The recent history of Cambodia, Cuba, France and Pakistan provide evidences of their invincible force. Even in our own country before partition the youth played a very inspiring role in the freedom movement. After independence too their power has changed the fate of several state g overnments in the recent past. The Gujarat and Bihar agitations are examples of the youth power. If we exclude the youth, the rest of the population of India will comprise old people and children. They cannot be called the real manpower of the nation. So we may say that if the youth of the country are not enthused to devote their energies to the task of national reconstruction, the whole manpower of the nation is being wasted. The task of nation building is enormous and can be divided into many phases and compartments. It has some work for everybody. All the young people may be involved in this work. They may be assigned jobs according to their capacity and capability. First of all they should be made to understand a specific project and its importance to the society and also the part they are expected to play to make it a success. They are sure to work hard for  its fulfilment. They have the resources, guts and imagination to explain it to the people in detail and make it a success, They will feel more than satisfied by the realisation that they have been assigned a role in the nation-building efforts. This realisation will encourage them to put their best into it. There is another factor : whatever is done by the govern ­ment for nation-building affects the whole society—the young and the old alike. At least the former think that they are being denied the right of their participation in that task. It would be prudent to associate them with all such programmes as concern them. Such a step would satisfy their ego. It is not very difficult to mobilise the youth for nation-building. Once these programmes have succeeded in firing their imagination, more than enough resources of energy will be forth-coming to achieve the targets. And once they are genuinely involved, and their interest in these programme s is aroused, they would be prepared to give their best to their quick implementation. There can be a large number of schemes, projects and programmes wherein their total involvement will bring quicker and better results. They can play a pivotal role in the socio-economic regeneration of the society. There are many evil practices in our society. If the youth is associated in a drive against these practices, the results may be much more satisfactory. There may be schemes connected with the raising of the level of production in agriculture. The youth may be assigned the job of dissemination of knowledge for better farming, new techniques and proper use of fertilisers and pesticides. What is required is that they may be given adequate training in these tasks. In a drive against economic offences, their energy may be used in moulding public opinion in favour of eradication and prevention of such offences. The youth may work successfully as an arm of the administration in the implementation of governmental programmes aimed at fighting against these and other maladies. Another field wherein their energy may be gainfully employed is the task of adult education and universalisation of education. Being given a little dose of incentive encouragement and support, they may take over the great responsibility of fulfilling the targets fixed by the government. Their services may similarly be utilised for preventing and fighting offences like smuggling, black-marketing and hoarding. They can at least create public opinion against those who indulge in such unfair practices. Cooperatives may be  encouraged, through them for creating parallel marketing facilities to render the anti ­social practices ineffective. What is needed is that we repose faith in their capacity and capability. By enlisting the cooperation and involvement of the massive youth army, the government will on the one hand be successful in mobilising idle man-power, and on the other hand these young people will be saved from falling a prey to such elements, as utilise them for their own narrow selfish ends. By employing these persons in some socially useful work, the possibilities of demonstrations, violence, unrest and turmoil will be largley minimised. It is therefore, in the national interest that these young men are attracted towards some sort of developmental activities. Such involvement of the young people would generate a sense of pride and self-confidence in them, provided it is accorded adequate appreciation. It would raise tfieir morale as well. At the same time the sense of patriotism and of being useful to the society would inhibit them from going astray. It would also help develop in them a nationalist out ­look. Such a step would speed up the process of socio-economic regeneration and democratic decentralisation. Our government spends a large amount of money on a number of organisations that are given charge of implemen ­tation of various schemes and programmes concerning national development. Involvement of the youth and their organisations would cost less in terms of money as well. The young people may be inspired and encouraged to adopt villages or other suitable units of operation, where they may cancentrate on the improvement of physical and social environment. This will lead to socio-economic progress and help to channelise the energies, enthusiasm and idealism of the youth in the task of nation-building. It is certain that the youth will make full use of the diverse opportunities offered to them. If would make the task of nation-building easier and quicker. http://essaysandarticles.com/students/role-of-the-youth-in-nation-building/ he term – nation building or national development, is usually used to refer to a constructive process of engaging all citizens in building social cohesion, economic prosperity and political stability in a nation in an inclusive and democratic way. Going by the definition, it is seen that all  citizens are to be involved in building or developing a nation. Thus, the involvement of youth in national development is a must. In fact, youths play one of the most important roles in nation building. Youth are not only the leaders of tomorrow, but also the partners of today. Young people are social actors of change and progress. They are a crucial segment of a nation’s development. Their contribution, therefore, is highly needed. Youth always has been the key to any of the activities in the world be it war, politics, construction works; you name it and youth has , is and will have been involved, there’s no 2 way about it. The hunger, desire, motivation, determination and high energy of the youth can make all the difference in either destroying or building a nation. Proper guidance and direction can bring the India is a big country with a large population. It is estimated that India’s present population is about 65 crores. Those between the age of 15 to 35 form more than 50 percent ‘of the total population. For our purposes we count them all as the youth. These comprise students, employees, workers, farmers and persons from various professions including the unemployed—educated or otherwise. These young people con ­stitute a large force. They are energetic, enthusiastic and full of zeal. Unfortunately a large number of them are without any direction. It is dangerous to allow them to remain idle, as it would increase their frustation. A large number of them are capable, devoted, dedicated idealists and are fond of work. Their frustation is a result of their being without any worth ­while job. It is a great national wastage if these energetic hands and brains are not provided with some srot of work to meet the needs of the nation. No country can permit sueh wastage. W hat is needed is that they should be taken into confidence and given a direction—some constructive work. This massive manpower can do wonders provided its enthu ­siasm is harnessed for development work. Indian youth have . never lagged behind when called upon to meet a challenge. It is for the national leaders to play their part by mobilising their abilities and providing them with a direction. Let  there be no doubt about their strength, power and capability. Their counterparts have changed the govern ­ments in their own countries. It was the youth of Indonesia who overthrew President Soekarno. The massive youth movement in Czechoslovakia succeeded againt the military invasion on their country. The recent history of Cambodia, Cuba, France and Pakistan provide evidences of their invincible force. Even in our own country before partition the youth played a very inspiring role in the freedom movement. After independence too their power has changed the fate of several state governments in the recent past. The Gujarat and Bihar agitations are examples of the youth power. If we exclude the youth, the rest of the population of India will comprise old people and children. They cannot be called the real manpower of the nation. So we may say that if the youth of the country are not enthused to devote their energies to the task of national reconstruction, the whole manpower of the nation is being wasted. The task of nation building is enormous and can be divided into many phases and compartments. It has some work for everybody. All the young people may be involved in this work. They may be assigned jobs according to their capacity and capability. First of all they should be made to understand a specific project and its importance to the society and also the part they are expected to play to make it a success. They are sure to work hard for its fulfilment. They have the resources, guts and imagination to explain it to the people in detail and make it a success, They will feel more than satisfied by the realisation that they have been assigned a role in the nation-building efforts. This realisation will encourage them to put their best into it. There is another factor : whatever is done by the govern ­ment for nation-building affects the whole society—the young and the old alike. At least the former think that they are being denied the right of their participation in that task. It would be prudent to associate them with all such programmes as concern them. Such a step would satisfy their ego. It is not very difficult to mobilise the youth for nation-building. Once these programmes have succeeded in firing their imagination, more than enough resources of energy will be forth-coming to achieve the targets. And once they are genuinely involved, and their interest in these programmes is aroused, they would be prepared to give their best to their quick implementation. There can be a large number of schemes, projects  and programmes wherein their total involvement will bring quicker and better results. They can play a pivotal role in the socio-economic regeneration of the society. There are many evil practices in our society. If the youth is associated in a drive against these practices, the results may be much more satisfactory. There may be schemes connected with the raising of the level of production in agriculture. The youth may be assigned the job of dissemination of knowledge for better farming, new techniques and proper use of fertilisers and pesticides. What is required is that they may be given adequate training in these tasks. In a drive against economic offences, their energy may be used in moulding public opinion in favour of eradication and prevention of such offences. The youth may work successfully as an arm of the administration in the implementation of governmental programmes aimed at fighting against these and other maladies. Another field wherein their energy may be gainfully employed is the task of adult education and universalisation of education. Being given a little dose of incentive encouragement and support, they may take over the great responsibility of fulfilling the targets fixed by the government. Their services may similarly be utilised for preventing and fighting offences like smuggling, black-marketing and hoarding. They can at least create public opinion against those who indulge in such unfair practices. Cooperatives may be encouraged, through them for creating parallel marketing facilities to render the anti ­social practices ineffective. What is needed is that we repose faith in their capacity and capability. By enlisting the cooperation and involvement of the massive youth army, the government will on the one hand be successful in mobilising idle man-power, and on the other hand these young people will be saved from falling a prey to such elements, as utilise them for their own narrow selfish ends. By employing these persons in some socially useful work, the possibilities of demonstrations, violence, unrest and turmoil will be largley minimised. It is therefore, in the national interest that these young men are attracted towards some sort of developmental activities. Such involvement of the young people would generate a sense of pride and self-confidence in them, provided it is accorded a dequate appreciation. It would raise tfieir morale as well. At the same time the sense of patriotism and of being useful to the society would inhibit them from going http://essaysandarticles.com/students/role-of-the-youth-in-nation-building/ ia1 contributes work Image Credit: Rachel M., Camarillo, CA The role of the youths towards the nation building First of all we have that the youths are the period between childhood and adulthood. Secondly, the nation is a country considered as a group of people living in a certain territory under one Government. Thirdly, we also have to know â€Å"Building† here means not masonry constructed, instead the development of the nation, the future of our country. The vision of our country lies in the hands of our youths. They are filled with tremendous and towering ambitions. It will be a great wastage of human resources if these youths are not given an opportunity to exercise their talent. This beautiful land needs these youths in order for our soil to become a brighter one. The primary role of young people is to get a good education in order to become better citizens of tomorrow. They need to learn skills to do the job that their country’s economy needs. They also need to know how to read, write, think, understand, analyse, and discuss the issues their country faces. The entire success of the nation depends on the youths. However, in order for continuous success to take place; it is the Government’s responsibility to provide the youth with proper facilities for, getting equipped with the knowledge of the modern era. Youth is the spring of life. It is the age of discovery and dreams. They have the power to transform the nation into a better place. They also have the ability to lead their fellow citizens into the right direction. Youths are fighters. They fight for an identity in society, equality, the homeless, bullying, unemployment, exploitation, poverty and other problems which the world faces today. All of them hopes for a world full of opportunities, so great minds can conquer them and become better individuals. They need good morals and values to handle conflicts in a positive way. We have aspiring doctors, entrepreneurs,  scientists, and who knows; maybe the next president. Illiteracy is a major around the world. About ninety percent of the people who reside in villages are illiterate. The reason is their utter ignorance and lack of initiative to lead them in the right direction. Someone has to pull them up. Here also, the young people can be of immense help. The role of the youth is the most important in today’s time. They have underplayed themselves in the field of the politics. Youth are strong forces in social movements. Youths are problem solvers. Our nations need them to resolve most of our problems. The nation is facing a lot of problems, and I believe that the youths are capable of solving them. They just need to be given a chance to prove themselves. Youths have the power to unite individuals in the six ethnic groups. Racism is an ongoing issue around the world. Individuals are fighting against each other because of the complexion of their sk in and the texture of their hair. Religion is another issue, the youths can convince their fellow man to live in peace and love. All of us are one and we should not allow these little differences to push us away from each other. There also a lot of crime taking place. Women are being killed by their abusive husbands. Person’s homes, businesses, are being broken into. All of this crime and violence needs to stop. The youth once more has the ability to bring about a change in their country. Youths seems to have the ability to face any challenges and problems. They have a positive influence on their fellow young people. They are able to teach them the positive things in life. The ones whom are destroying their future, they tend to listen to their fellow youths. They will make them understand the importance of a good education. The wise youths that we have out there should be taken into consideration. Some of them, though educated are unemployed. They should be given an opportunity to expose their intelligence to the world and make themselves into someone. Some organisations and other firm should assist the youths; so they can make our land a great and educated one. They will make a huge difference in soc iety and the entire world. The youths are our life and nation. They will make our country proud. The country will be recognized. The youths just need the support from their fellow citizens and they will perform their duties. In conclusion, the role of the youth in the nation building is crucial. They are problem solvers, have a positive influence on other young people and the nation, and are extremely ambitious. They have  the ability to create an identity for themselves and move the nation forward. However, they will not be able to do this without the support of their Government and fellow youths. So the youths can make their beautiful land flourish and shine in success. http://www.teenink.com/hot_topics/all/article/533316/The-Role-of-the-Youth-in-Nation-Building-/ I thought it would be better to discuss the role of youth in nation’s building. According to me, â€Å"Youth is that spark which needs no ignition†.Youth is that clay which can be molded in either shape one wants. In my belief, this is the sole reason for both exploitation and utilization of youth in the destruction and construction of any nation respectively. Yes, I agree that, youth is not given a proper chance to prove their potentials in countries like ours, but, â€Å"The young† , according to Pearl S. Buck, (a Nobel Laureate in literature) â€Å"do not know enough to be prudent, and therefore they attempt the impossible, and achieve it, generation after generation†. Isn’t this single quotation of her is sufficient to motivate the whole nation? Or do we still need motivational quotes like the one above to recall our own potentials to attempt the impossible and achieve the success? It seems highly surprising that, we, the youth fail to display t he same enthusiasm in nation’s building which we often display for getting ahead in traffic? Have we really forgotten our responsibility towards our nation or that we are knowingly skipping the tasks to achieve development? It is observed that, the youth who always fight for enjoying their rights, never wish to take up the pains of responsibility. According to me, Indian youth is socially responsible and moreover is working complicatedly to see India attain the developed status. Many educated youth had already realized the necessity of utilizing their skills for the betterment of the society but at the same time, the youth is also misguided to a larger extent by some evil sources making them irresponsible towards the society they live in. It is pathetic but true that, due to many –a-problems that exists in today’s world, youth is highly attracted and/or fancied towards evil sources. As a result, a huge destruction is occurring all over. It is true that, youth is

The Way essays

The Way essays Tao means the way. It is basically indefinable. It has to be experienced. It refers to a power, which envelops, surrounds and flows through all things, living and non-living. The Tao regulates natural processes and nourishes balance in the Universe. It embodies the harmony of opposite, in other words there would be no love without hate, no light without dark, no male without female. According to the Tao Te Ching, it is the first principle of the universe, the all-embracing reality from which everything else arises. The Tao cannot be defined in words and is not an idea or concept. Chuang-tzu said, It may be attained but not seen. Its presence is everywhere, not as a spiritual being, but as the basic stuff which all things have been issued. It gives life to all living beings and maintains them with no likes or dislikes. The back of our textbook puts it best: Accept what is in front of you without wanting the situation to be other than it is. Study the natural order of things and work with it rather than against it, for to try to change what is only sets up resistance. Nature provides everything without requiring payment or thanks, and also provides for all without discrimination. In other words: Simply be. Classical Taoist philosophy, formulated by Lao Tsu, the anonymous editor of the Tao Te Ching, and Chuang-tzu, was a reinterpretation and development of an ancient nameless tradition of nature worship and divination. Lao Tsu and Chuang-tzu, living at a time of social disorder and great religious skepticism, developed the notion of the Tao as the origin of all creation and the force, unknowable in its essence but observable in its manifestations, that lies behind the functionings and changes of the natural world. They saw in Tao and nature the basis of a spiritual approach to living. This, they believed, was the answer to the burning issue of the day: what is the basis of a stable, unified, and e ...